SAP HANA Integrated Demand Generation Campaign


The Case for SAP HANA.

This lead generation campaign drove upper level management to get a mini business case as a way to begin considering SAP for their companies. The campaign included a content hub with motion graphic video and multiple assets, and a dimensional mailer.


Dimensional Mailer

A set of coasters presented in an oversized box with messaging about SAP HANA and how it would help your company adapt to the digital economy.



Each coaster featured a unique quote by a famous person relevant to the necessity of technological change on the front, with a digital economy stat and a CTA to get the business case for SAP HANA on the back.

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