SAP S/4HANA Integrated Demand Generation Campaign


SAP: The Digital Economy

Doorbuster with premium item, custom brochures and personalized letter designed to start a conversation in the workplace about the digital economy and SAP


Digital Economy Mugs

Inside the big box, were three smaller boxes each containing an information card and a mug with an amusing conversation starter about the digital economy.


Mug Card

Each mug contained a little card explaining why a high-tech company would be sending an old fashioned coffee mug, along with a little fold out brochure with starting facts about the digital economy as fuel for thought and conversation.


Campaign landing page and assets

A demand generation campaign for SAP’s S/4 HANA driving to a campaign landing page.



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